About 'The Soul Sugar Joint'
Brooks Welch, also known as 'Soul Sugar,' is a Brooklyn-based content creator and international DJ. Her refreshing sound earned her a Soulection Takeover (Episode #653), brought her to London, Southern Italy, and put her on line ups with Questlove and Janelle Monae. Her content has recieved nods from Okayplayer, @sleepingongems, @welcometotheculture with a notable repost by Will Smith amplifying her reach.
Originally from Grand Rapids, Michigan, her sound is rooted in the soulful, uplifting music that surrounded her growing up. Brooks created The Soul Sugar Joint on TikTok in December 2021 and has stayed true to her mission ever since: to connect Classic & Modern R&B/Soul, Jazz, Funk music.
Her intentional niche created an organic international, intergenerational community of over 450K music enthusiasts and old souls (lovingly called "Sugar Cubes") across platforms (226.5K on Instagram, 187.5K on TikTok, 14.4K on Spotify, and 20.2K subscribers on YouTube).
Her acclaimed "Songs That Have Me In A Chokehold" series has gone consistently viral, alongside her unveiling the backstories of beloved tracks, identifying samples, and connecting contemporary artists with their predecessors.
As a DJ, Soul Sugar's open format approach to blending Classic and Modern R&B/Soul, Funk, Jazz, and global influences is described as "breezy and complex" (LISTEN HERE). Her popular DJ mix "THE 100K KICKBACK" garnered over 349,000 views on YouTube in 2 months (as of June 2024).
Milestones & Highlights
Notable Partnerships and Collaborations
- Soulection
- Mackie Loudspeakers
- Interscope Records
- Stones Throw
- IK Multimedia
Notable Gigs
- Audible x The CCNYC for the Wonder of Stevie Podcast, lineup including Questlove, DJ Johnny Jane (Janelle Monae), and DJ Spinna
- Def Jam and That Good Sh*t Present Rae Khalil's "CRYBABY" Album Release Party at Public Records NYC
- TikTok HQ Private Event
- Private Event in Italy
- Nordstrom x Salomon Launch Party (Private Event)