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About 'The Soul Sugar Joint'
Brooks Welch, also known as 'Soul Sugar,' is a Brooklyn-based Music Curator and international DJ. Originally from Grand Rapids, Michigan, her sound is rooted in the soulful, uplifting music that surrounded her growing up. With 405K followers across platforms, Brooks stays true to her mission: connecting Classic & Modern R&B/Soul, Jazz, Funk music. Which has organically made an international, intergenerational community of music enthusiasts and old souls who feel seen and connected. She has recieved nods from Will Smith, Questlove, Soulection, Okayplayer, and more.
Her acclaimed "Songs That Have Me In A Chokehold" series has gone consistently viral, alongside her unveiling the backstories of beloved tracks, identifying samples, and connecting contemporary artists with their predecessors.
As a DJ, Soul Sugar's open format approach to blending Classic and Modern R&B/Soul, Funk, Jazz, and global influences is described as "breezy and complex" (LISTEN HERE). Her popular DJ mix "THE 100K KICKBACK" has garnered over 349,000 views on YouTube in 2 months (as of June 2024), with a notable repost by Will Smith amplifying its reach.
Milestones & Highlights
Notable Partnerships and Collaborations
Notable Gigs
- Def Jam and That Good Sh*t Present Rae Khalil's "CRYBABY" Album Release Party at Public Records NYC
- TikTok HQ Private Event
- Private Event in Italy
- Nordstrom x Salomon Launch Party (Private Event)